HENRIETTA, NY — Monroe Tractor announces Mike Bennett as Service Director. Bennett will be responsible for managing and communicating expectations in all areas of Monroe Tractor’s construction equipment (CE) service departments in New York, Massachusetts, and Connecticut.

Bennett brings many years of industry experience and knowledge of construction equipment. Previously, Bennett worked at a local equipment dealership as Corporate Service Manager for six years and has held many service leadership positions with dealers and OEMs representing Volvo, Hitachi, and Manitou.

He also served in the United States Marine Corps for 21 years as Squad Leader, Section Leader, and Crew Chief in the aviation division. Bennett has an extensive background in repair and maintenance for several OEM lines, including Wirtgen, Samsung, Wacker-Neuson, Kramer, Volvo, and more. Bennett said he looks forward to working with Monroe’s New York and New England team branches.

“Good service is good business. Remembering that sales may sell the first machine, but great service sells the second," Bennett said.

“Mike’s construction industry experience, and leadership roles, make him an ideal Service Director for our CE locations," said Greg Downing, Director of Operations. "He joins our already knowledgeable team with a complete understanding of customer service and is committed to supporting our customers with urgency. We are excited to have Mike on board."

With 15 locations across New York State, Vermont, and New England, Monroe Tractor offers a full line of CASE construction equipment as well as Wirtgen Group products such as Kleemann screens and crushers, Hamm compactors, Vogele pavers, and Wirtgen mills. Monroe also carries LeeBoy products, Talbert and Towmaster trailers, demolition attachments, Kage snow pushers, and Machine Control products. Monroe Tractor is a Women’s Business Enterprise in New York and Massachusetts.