“This is an exciting day, as we unveil our refreshed brand,” said Halff President/CEO Mark Edwards. “This realignment reflects our deep history of excellence while showcasing the growth of our firm. The people of Halff are what makes us such a special place. We are optimistic about where we are going in the future as we continue to improve lives and communities every day.”
Key elements of Halff’s brand refresh include:
- A modernized logo featuring the block “H” to pay homage to the firm’s heritage, with two curved corners and a monochromatic blue theme. The word Halff is displayed in modern lowercase letters designed to provide a feel of approachability.
- A new blue color palette that represents trust and dependability, while offering an optimistic, creative, and friendly vibe with a contemporary feel.
- An enhanced website highlighting the firm’s six solutions areas: energy, environmental, mobility, placemaking, technology, and water. Seventeen services are also featured.
